In a Nutshell: How Google Makes Money?

Businesses are constantly increasing their online presence, and with the Google brand, one of the most successful marketers today. It is a top brand for both consumers and businesses. As a business, your goal is to have an online presence with Google. This blog will be information about how Google makes money and what you can learn from them.

The company that made the search engine popular is one of the most profitable companies in the world. Their Google+ profile shows that they have hundreds of products, with Google making profits from everything from books to maps to online advertising. But how do they make money? Tracing back to its mission statement, the company wants to organize the world’s information and make it universally accessible and useful.


What is Google?

Google has an extensive online presence. Google has many products, but one of the most popular is the search engine. The search engine is an integral part of the Google brand. When you search for a website, you will likely find a link to The company’s homepage also has links to their other products, like Gmail and YouTube.

Google’s search engine is one of the most popular search engines globally. In 2014, the company had a market share of 72.5%, according to NetMarketShare. 

Google is one of the most used search engines on the Internet. It was started in 1998 and was founded by Larry Page and Sergey Brin. And the first search engine to gain popularity was Yahoo. However, Google was faster, and it has continued to grow and become one of the most used search engines on the Internet.

How Does Google Work?

The Google name was chosen because it is short and easy to remember. The company is headquartered in Mountain View, California, and has offices in several other countries.

Naturally, when you type in a search, you want to find what you’re looking for. When you type in “guitar chords,” you want to see results that help you learn to play the guitar. With Google, it makes sense to use Google to help you with your searches. Your search for what you want, and you get a page with results that match your search. If you’re looking for guitar chords, you’ll get a list of websites that have information on guitar chords. Google has a search algorithm that works on your search terms.

Google Business Segments

The company that has created the search engine is a subsidiary of Alphabet. Alphabet is the parent company of Google, and the other two companies are Google and YouTube. Alphabet is made up of many businesses. These businesses include Google, YouTube, DeepMind, Waymo, and others. The main segments of Google are:

  • Advertising 
  • Search Engine 
  • Enterprise Product
  • Productivity Tools
  • Additional products

 Advertising Google Segment:

This segment includes the search engine, YouTube, and the Google Ads advertising system. This segment is responsible for most of the revenue that Google makes. It is the main segment of the company. The advertising system is used to place ads on the search engine and YouTube. The system is also used for online advertising. The advertising system is the company’s main revenue source. The Main Products of this Segment are:

  • Google Adwords
  • Adsense
  • Google Analytics
  • Ad Mob

GSearch Engine:

The Google search engine is used to search for information on the Internet. It is also used to find information on other websites. This segment is responsible for most of the revenue that Google makes. The main products of this segment are:

  • Google Search
  • Maps
  • News
  • Google Plus
  • Docs
  • Google+
  • G-Play
  • Google Photos

Enterprise Products:

This segment includes Google Apps. These products are used to manage the accounts of small businesses. The main products of this segment are:

  • Search Appliance
  • Google Apps

 Productivity Tools:

This segment includes Google Drive. It is a cloud storage system that is used to store information. The main products of this segment are:

  • Google Drive
  • Documents
  • Slides
  • Sheets
  • Forms
  • Google Sites

Additional Products:

This segment includes the following products:

  • Play
  • G-Maps
  • Google Books
  • G-Play Music /Movies
  • G-Games
  • Newsstand
  • Play Services

How Google Makes Money: Business Model

Every day, the number of search queries on Google grows, with more than 1 trillion searches conducted on the Google platform each day.

So, without a doubt, it is one of the most incredible sites globally, used by more than 90% of people who use the Internet in the best possible way.

The Google business model is very different from that of a traditional company. Let’s Explore how Google makes money. Google earns money from the following sources:


Advertising is one of the main sources of revenue for Google. Advertising is the process of placing advertisements on websites and apps. The main purpose of advertising is to promote products and services. In this case, Google has used its advertising system to promote its own products and services. The company is not a traditional company, which means it is not primarily interested in the sale of goods. Instead, it makes money by selling advertising space on its website and other products.


AdSense is the program through which Google earns money. It is a pay-per-click advertising program and the main source of revenue for Google and its main advertising program. This segment mostly focuses on publishers, and it is a platform that is for publishers from all over the world who wish to monetize their websites by placing adverts.


Google Ads can be thought of as a targeted platform for marketers that wish to design and implement campaigns on behalf of Google Engine in the most effective way possible.

Google AdWords is used to pick the adverts that are authorized to appear on the Internet. As a result, it argues that it is one of the most crucial and fantastic components of Google Adwords.


AdMob is a mobile advertising program used to place ads on apps and websites. It is one of the main sources of revenue for Google. AdMob is for monetizing mobile websites.

Google Maps

Google Maps is one of the most important sources of revenue for Google. It has an incredibly useful application and has a million users globally. This program allows people to find information about various businesses and other places on the Internet. It has become a very important tool for people looking for information on the Internet. It is a free application, and it is one of the most useful apps on the Internet.

The amazing Google Maps has a vast user base, and it earns a lot of money through its API, which is utilized by companies like Trivago, Uber, Pokémon Go, and many more.

Also read this: How Does Whatsapp Make Money?

Google Translate

Google Translate is a useful program that allows users to translate text from one language to another. Google Translate has become one of the most useful tools on the Internet. It is used by millions of people every day, and it has become a very important part of Google’s platform.

It is because businesses and amazing people are constantly using the Google Translate application, and the API interface it has may help it make money most efficiently.

G Suite

G Suite is a free software suite that includes several tools that allow users to create and manage their documents and spreadsheets. It is a very useful tool for businesses, and it is one of the most important sources of revenue for Google.

It provides collective and collaborative tools such as Docs, Hangouts, Gmail, Calendar, Drive, Sheets, Sites, and so much more in the most amazing way. The brand would undoubtedly operate on a freemium business model.

The user will have access to a limited amount of cloud storage, and the features are given will be practically free unless the user decides to upgrade. He will have to pay to use it effectively for his business at that point. As a result, this is one of Google’s revenue streams.

Frequently Asked Questions

Is Google Adsense for me?

It is a platform that allows people to place ads on their websites. It is a free program that will enable people to monetize their websites.

How does Google makes money?

Google is a business that makes money by placing advertisements on its website and in the applications that it owns. Google uses AdSense, Adwords, AdMob, and G Suite to make money.

How much money does Google make?

Google is one of the largest internet companies in the world. It has a market capitalization of around $US1000 billion. Google makes a huge amount of money.

How do I earn money on Google?

You can earn money on Google by becoming a partner, and you can do so by getting your website ranked on the search engine.

Final Thoughts

Google has several sources of revenue, and it is no wonder that they are one of the most important companies on the Internet. The company has earned a lot of money from its website, and it is a company that has become a major force in the industry.

It is a company that has the potential to earn more money from its users, and it is a company that is worth investing in. It will continue to grow and develop, and it will remain at the forefront of the industry. We hope you enjoyed this article. Thank you for reading!



Christian Thomas is a die-hard business enthusiast who loves to share his ideas and experiences with other people. He writes for many websites including, Entrepreneur Business Blog, and How To Start A Small Business.