The Snapchat Business Model: How Does Snapchat Make Money

Snapchat is a social application that allows users to take a picture or video and then share it with friends. Snapchat is unique because it enables people to share a photo or video, and then it disappears after a few seconds. The application’s revenue model is based on advertising revenue and paid ‘snaps’ (photos or videos that the user sends to friends). In order to make this revenue model work, Snapchat has to create a large enough user base for its application to be helpful. This blog post will take a look at how does Snapchat make money.

Snapchat is a social messaging app that allows the sending of photos and video snaps. It is known for its ‘Ghost Mode’, which will enable users to send a photo without notifications, and ‘Live Stories’, which posts day-long collections of clips. Snapchat has a freemium model and makes money primarily through advertising. The following blog post will take a look at Snapchat’s revenue model.


What is Snapchat?

In comparison to other social messaging apps, Snapchat is very different. The Snapchat app is a camera that allows you to send photos and videos to your friends. When you open the Snapchat app, you are presented with a camera view of your friends and a set of controls. The camera view is where you take photos and videos. You can also share snaps with your friends. The snaps are ephemeral. When you send a snap, the recipient will only see it for a few seconds. Snapchat is available for iOS, Android, and Blackberry devices.

Snapchat’s revenue model is based on a combination of advertising revenue and paid ‘snaps’ (photos or videos that the user sends to friends). In order to make this revenue model work, Snapchat has to create a large enough user base for its application to be useful.

Snapchat (SNAP) was founded in Santa Monica, California, in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. Snap Inc. itself is a camera company with a product called Spectacles, which are glasses that bring augmented reality to life. They also own Bitmoji, a one-of-a-kind and personalized emoji that can be combined with various stickers to liven up Snapchat communication.

The Snapchat Business Model: How does Snapchat Make Money

Snapchat does not charge users to use the service, and there is no premium subscription service. The majority of Snap Inc.’s revenue (99 percent) comes from online advertising on Snapchat, with 1 percent coming from the sale of Snap Spectacles. Spectacles 3 are currently on the market for $380 per pair. The company’s estimated advertising revenues in 2021 are $2.62 billion.

Finally, the business model is straightforward. Users of the platform view advertisements and click through to advertisers’ offers.

How does Snapchat Make Money: Revenue Streams

The first revenue stream is advertising. Snapchat has over 150 million users. It is a large enough user base for Snapchat to make good revenue from advertising. Snapchat’s advertising is based on video advertising. Snapchat uses a system called ‘Ads by Google. The Ads by Google system is a set of programs that allows Snapchat to display advertisements. Google owns the program, but Snapchat can access the program to serve the advertisements.

Snapchat Self Service Advertising

Snapchat can make money through advertising because of its user base. Snapchat’s self-service advertising allows users to generate revenue for the company. In this revenue model, users can add advertising to their snaps. The advertisements are controlled by the user and can be anything. Snapchat allows users to make a selection of several categories. The categories include:

  • Advertising of third party products
  • Promotional offers
  • Sports and recreation
  • Education
  • Finance and banking
  • Health and beauty
  • Entertainment
  • Politics and government
  • Social Networking

In addition to the categories, users can add a disclaimer to their snaps. This disclaimer will be used by the user’s friends to avoid being sent snaps with advertisements.

The first step for advertisers to gain access to Snapchat users is to create an ad using the ad manager tool. Advertisers can use the tool to pay per 1,000 impressions (CPM) or through goal-based bidding.

Advertisers can get started for as little as $5 per day. Bid goals are frequently set at $1 to $3 per bid. Advertisers can better control their ad spending and maximize their results by using goal-based bidding. Most Snapchat campaigns aim to get people to download an app, watch a specific video, or make a purchase. A goal-based advertiser, for example, could pay $3 per app download.

Directly Purchase Ads From Snapchat

Advertisers pay a flat rate to buy ad space. This revenue model is similar to Google Adwords. In this revenue model, Snapchat offers the ability for advertisers to purchase ads on the platform directly. 

Advertisers can also purchase ads directly from Snapchat. The advertiser can choose the number of impressions and how many impressions will be delivered to the user. Snapchat also allows the advertiser to target users based on demographics.

Snap Ads are video offerings with ad spend starting at $3,000 per month. Sponsored lenses adorn the millions of snaps sent each day and are priced as follows:

  • Sunday through Thursday, $450,000 per day
  • Friday and Saturday, $500,000 per day
  • Holidays and special events such as the Super Bowl cost $700,000 per day.

Another way to purchase advertising directly is through Discovery Ads. Daily campaigns start at $50,000 for these branded tiles placed in Snapchat’s Discovery section.

Snapchat’s CEO, Evan Spiegel, has stated that the company is in the midst of a “monetization” phase. It means that the company focuses on increasing its revenue stream.

Seeking Alpha provides valuable information and analysis for investors interested in learning more about Snap’s business or financials. Snap’s stock quote page alone includes company analysis, recent news, a chart, basic statistics, and a high-level review of the stock’s Quant Ratings and Factor Grades.

Snapchat Recent Developments

Users attracts to the social media network because of its unique features. On the other hand, users stick around because it is constantly evolving to provide them with attractive features.

Snap Minis, the Camera Kit for brands, and the expanded Snap Kit, which now integrates over 800 apps and receives monthly engagement from nearly 150 million users, are notable developments (Snap Inc., 2020). With the addition of new ad features, Snapchat is becoming more business-oriented. More businesses realize the value of Snapchat as a platform for advertising, marketing, and sales.

Snap announced on March 1, 2022, that all advertising on its platform would be halted in Russia, Belarus, and Ukraine as part of an effort to combat media disinformation following Russia’s recent invasion of Ukraine. The company also stated that it would cease all advertising sales to Russian and Belarusian entities and comply with all sanctions imposed on Russian companies and individuals.

Frequently Asked Questions

What is Snapchat?

Snapchat is a mobile messaging app that allows users to send photos and videos to friends and family.

Who uses Snapchat?

Snapchat is popular with teens and young adults. Users are typically between the ages of 13 and 24.

How do I use Snapchat?

You can send messages and videos and view the messages and videos sent to you.

How much does Snapchat cost?

Snapchat is free.

Why are Snapchatters reluctant to post images of themselves?

Snapchat’s goal is to make it as easy as possible for people to share their stories. It is why it develops as a picture-based platform. Snapchatters are more likely to send pictures than videos and are less likely to send videos than photos. Snapchatters also can filter their posts, so they can exclude friends and family from seeing their posts.

How can I make money from Snapchat?

Snapchat has introduced advertising in its latest update. You can choose to advertise on Snapchat or create an account with Snap Ads.

How much do I need to invest in Snapchat advertising?

The cost of advertising on Snapchat depends on how much you want to spend and how much the advertiser is willing to pay.

How much do I need to invest in Snapchat advertising?

The cost of advertising on Snapchat depends on how much you want to spend and how much the advertiser is willing to pay.

Final Verdict

We hope that you found the blog about how does Snapchat make money to be valuable and informational. Snapchat makes money primarily through selling advertisements. Snapchat is a social media platform that connects with users through a mobile app. The messaging app allows you to send short, disappearing messages and pictures viewable by the recipient in a specific time frame.

Snapchat is also a lucrative business, generating a reported $350 million in advertising revenue in 2018. The app has continued to grow its popularity in recent years, so there’s no doubt that it will continue to be an essential tool for marketers. We are always excited when one of our posts can provide valuable information on this topic! Thank you for reading.

Christian Thomas is a die-hard business enthusiast who loves to share his ideas and experiences with other people. He writes for many websites including, Entrepreneur Business Blog, and How To Start A Small Business.