How Does Fortnite Make Money?: Fortnite Business Model

For those who don’t know, Fortnite is a video game. The game allows players to battle for in-game resources and in-game currency. Some players spend a lot of time in Fortnite to build up in-game resources, though some players spend a lot of time playing to earn the resources. It’s free, addicting, and wildly popular, so you might wonder how does Fortnite make money. Keep reading and find out!

Fortnite is one of the most profitable Battle Royale games globally while being free to play. It generates over a billion dollars in revenue each year.

The game made over $9 billion in its first two years. This information was released during Epic Games’ legal struggle with Apple, and nearly no one expected the sum to be so large.

An examination of the game’s business strategy, on the other hand, will aid Loopers in comprehending how the game generates so much revenue.

What is Fortnite?


“Fortnite” is a massively multiplayer online first-person shooter video game developed by Epic Games and People Can Fly and published by Epic Games. The game was released for Microsoft Windows, macOS, PlayStation 4, and Xbox One on July 25, 2017, with a release for iOS debuting in December 2017. Initially developed under the working title “Project Z”, it was announced in November 2011 and entered early access in September 2014. In May 2017, Epic Games announced that “Fortnite” had surpassed the milestone of 40 million players.

The game has even surpassed become bigger than the World Cup and has an audience of over 3 million players every day. As a result, many games companies have been trying to replicate the success of this game. It is constantly changing and is always adding new content. There are also two different modes, Battle Royale and Save The World.

Developed by Epic Games, Fortnite is an action-adventure game set in a Battle Royale environment where 100 players are dropped onto an island with the only goal of being the last player standing. With a single-player, one-on-one platform, and a third-person perspective, Fortnite aims to deliver a more cinematic experience.

Fortnite is a game where players play as avatars in a last-man-standing battle royale. The field is littered with weapons and platforms that players must use to stay alive while looking for weapons and resources to kill their opponents. Players can choose between different heroes, each with different play styles and abilities. The game has been called a cross between the Hunger Games, PUBG, and Left 4 Dead.

Also read: How Does Instagram Make Money?

How Does Fortnite Make Money?

Fortnite is the hottest game right now, but how does the game make money? How are the players able to make money in this game? There are many ways that Fortnite makes money, including in-game purchases and advertising. With the game being released in September 2017, the release might not have generated as much revenue as it could have in the future. Here are some of the things that Fortnite does to make money.


Fortnite is one of the fastest-growing games around. If you’ve tried the game, you might be wondering how the game makes money. It’s these types of questions that many Fortnite players ask. The truth is, Fortnite has been able to sustain itself and grow because of the revenue coming from the game. V-Bucks are the in-game currency used in Fortnite, and all can buy V-Bucks with real money. It is a monetized game, but all revenue goes back into the game.

How Does V-Bucks Works?

Valuable content is what you can expect from Fortnite. It’s all about you being able to let the community know what you have been up to and what you have learned. The game is all in good fun and will help you feel great about yourself and your Fortnite skills. In the game, you can collect V-Bucks and then use them to buy cosmetic items, customize your character, and more. When purchasing V-Bucks from the in-game shop, you can choose from a variety of options:

  • 1,000 V-Bucks are worth $7.992,
  • 2800 V-Bucks are worth $19.995,
  • 5000 V-Bucks are worth $31.991,
  • 13000 V-Bucks are worth $79.99.

Their rarity and significance usually determine the value of skins and other artifacts. Emotes, glider skins, and pickaxe skins cost between 500 and 800 V-Bucks each. On the other hand, Legendary Outfits cost 2000 V-Bucks, Epic Outfits, 1500 V-Bucks, Rare Outfits, 1200 V-Bucks, and Uncommon Skins, 800 V-Bucks.

Battle Pass

Fortnite is an online multiplayer game that is free to play, but there are ways for players to spend money to gain in-game rewards. There are three major methods by which Fortnite engages with players. The first is with the Battle Pass. The Battle Pass has a season that is constantly updated with new content. The second method is with cosmetic items. These are cosmetic items purchased by in-game currency, which can also be obtained through the Battle Pass. The third method is with the skins obtained through the Battle Pass.

The Battle Pass costs 950 V-Bucks, and players can purchase additional levels for 150 V-Bucks each. The rewards provide enough V-Bucks to purchase the Battle Pass for the following season. If completed in its entirety, the Battle Pass is a one-time investment.

Additionally, video creators and streamers frequently purchase the complete Battle Pass at once because they need immediate access to all skins to display them to their audience.

Crew Pack

Fortnite is an interesting game because it is not completely free. To play the game, you need to pay. It is not a bad thing because it is a fun and engaging game. But, it’s interesting to know how they are monetizing the game.

The battle pass has numerous packs of items that people can purchase to access certain features such as skins and items. The “Fortnite Crew Pack” is one of these packs that gamers can purchase to access features such as a Fortnite disc case and a Fortnite backpack.

Fortnite Crew Pack is a digital download item that can be downloaded on the Xbox One and PlayStation4. This bundle includes the Legendary Battle Pass and 1000 V-Bucks. The Fortnite Crew Pack offers a lot of different cosmetic items and Fortnite keys. It’s a dynamic item that can be redeemed for V-Bucks. But to redeem it, you have to have an account. It allows for a much easier process when redeeming the Crew Pack. It’s no surprise that many players purchase the Crew Pack every month.


Fortnite is one of the most popular games available today. The game features a variety of content that people enjoy playing, which has led to the game being very popular with people of all ages. Fortnite has taken over the gaming industry, becoming a cultural phenomenon. The game is now so popular that it has been integrated into businesses in countless ways.

In the past, Fortnite has been involved in a few partnerships. Now, with the success of Fortnite Battle Royale, it has been involved in more collaborations than ever. These partnerships are generally related to the generic theme of gaming. Here are some of the most popular partnerships on Fortnite.

  • Marvel
  • Star Wars
  • National Football League(NFL)
  • Travis Scott
  • Marshmello
  • Ninja
  • Nike

How does Fortnite Make Money: Competitive?

Competitive Fortnite tournaments are more and more common in the world of Fortnite. Whether you are searching for an easy way to play with friends, want to take part in a professional tournament, or want to enter a game with strangers, it is important to know how to succeed in a competitive Fortnite tournament.

Because the game produces a lot of money from streaming sites like YouTube and Twitch, competitive Fortnite tournaments like the FNCS (Fortnite Champion Series) feature a million-dollar prize pool. Millions of people tune in to watch the FNCS events live, bringing in a lot of money for Epic Games.

Key Challenges of Fortnite

Fortnite is currently dominating the battle royale genre and is on track to eclipse PUBG. With a player base pushing over 40 million players, Fortnite is the undisputed king of the battle royale genre. Fortnite is a culturally significant game, but it quickly goes from amazing to frustrating. One of the main challenges that players have is getting into matches.

  • The main challenge for any product is to keep current customers while also attempting to acquire new ones. Its ability to adapt to a rapidly changing marketplace will largely determine whether it remains a consistent moneymaker in the future.
  • Apple decided to remove Fortnite from the App Store, and Epic Games filed a lawsuit against Apple, alleging that Apple’s payment system violated antitrust laws.
  • Epic Games filed a countersuit after Google removed Fortnite from the Google Play Store later that day. Fortnite is still playable on Android devices, just not through the Google Play Store.


We hope you enjoyed our blog post about how does Fortnite make money. Fortnite is a game that has quickly become a cultural phenomenon. Millions of people worldwide are playing this game, and many are even paying for in-game purchases. Fortnite’s big success has made it one of the top profitable games in the world. Thank you for reading, and we hope you have a great day!

Christian Thomas is a die-hard business enthusiast who loves to share his ideas and experiences with other people. He writes for many websites including, Entrepreneur Business Blog, and How To Start A Small Business.