The Marketing Analysis 2022: Boeing Swot Analysis

Boeing’s (BA) competitive advantage in the industry comes from its manufacturing prowess and ability to rapidly bring new airplanes to market. The company has a strong balance sheet and is well-capitalized, providing it with the financial flexibility to respond quickly to changing market conditions. In this article, we examine Boeing swot analysis.

Boeing, one of the world’s largest aerospace companies, released its “Swot Analysis” report in February 2021. The report provides an overview of Boeing’s strengths, weaknesses, opportunities, and threats. The report also identifies Boeing’s competitive advantages and how they can be leveraged to improve its performance.

Boeing Corporation is a global aerospace company that manufactures airplanes, missiles, and spacecraft. In this article, we will look at Boeing’s strengths and weaknesses. In particular, we will be discussing the company’s competitive advantages and what makes it an attractive investment.

Boeing Swot Analysis

Internal And External Factors: Boeing Swot Analysis

It is a comprehensive SWOT analysis carried out by Boeing’s management team. The purpose of the SWOT analysis is to assess the company’s strengths, weaknesses, opportunities, and threats (SWOT). It is based on the internal and external factors of Boeing.

For example, internal factors include the employees and resources at the company. The external factors include competitors in the industry. There are several different ways to carry out SWOT analysis. One way is to do it internally, while another way is to do it externally.

Internal SWOT analysis is done to identify the company’s strengths, weaknesses, opportunities, and threats. This way helps the company create a strategy to guide its management.

Boeing’s Strengths: Internal Factors

The internal factors in Boeing are its employees and resources. Employees make up the most important factor of Boeing. If Boeing’s employees are not satisfied with their job, the company will not perform well.

Wide Variety of Products

Boeing’s strengths are its wide variety of products. These products include airplanes, helicopters, aircraft engines, satellites, and space stations.

Boeing has developed new products for many years. It has helped it to maintain a leading position in the industry.

Boeing employees have played a very important role in developing these products. The Boeing employees have been highly trained and skilled, which has led to the development of these products. These products have contributed greatly to Boeing’s financial success.

The variety of products available also contributes to the company’s financial strength. In addition, the wide variety of products that Boeing offers allows its customers to purchase the most suitable product for their needs.

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Robust supply chain

Any company needs to prosper. Suppliers must be willing to work with the company to ensure a stable supply. If suppliers are not willing to work with the company, it may force the company to buy from unreliable sources.

The company’s customers must also be willing to work with the company. A robust supply chain is necessary for companies to increase their profit. A robust supply chain helps a company to save time and effort. A company must understand the demands of its market, which helps it to develop products to meet the demands of its market.

In addition, the company must know about the demand of its customers. Without this knowledge, the company would be unable to meet the demand.

Strategic Partnerships

These can be very beneficial. There are many benefits for companies to forming partnerships. A partnership can provide a business with a way to reduce costs, which can help the company to cut overhead expenses. Partnerships can also make it easier for a business to obtain financing. Companies can also benefit from partnerships by obtaining licenses.

Boeing has collaborated with businesses from all over the world and has reaped several rewards as a result. They have also guaranteed these partners their value to their business and built strong and meaningful ties with them. In the long run, a corporation may benefit greatly from concentrating on its partner connections. Therefore, Boeing has benefited from this.


Today’s brand with the highest levels of creativity and innovation is the most valued in the sector. Due to the intense competition, you must offer something special that makes you stand out from the crowd. Boeing has a strong reputation for innovation and is well-known for its commitment to consistently developing fresh concepts.

Boeing’s Weakness: Internal Factors

It’s easy to think that the big guys like Boeing are the best, and they have nothing to learn from the small companies. But Boeing’s recent performance shows otherwise. They have made several mistakes over the years, but they are learning from them. One of its most notable blunders was its decision to merge with McDonnell Douglas in 1997.

Although that merger was supposed to make Boeing stronger, it actually caused many problems. The merger was supposed to save a lot of money, but it didn’t work out that way. The costs were high, and the profits were low. It took them many years to correct those mistakes. Boeing needs to learn from the mistakes they’ve made.

Ineffective labor management

In a business of our magnitude, labor management is never easy. It is challenging to uphold uniform standards across the whole workforce at Boeing because it is dispersed globally. There will undoubtedly be issues.

In South Carolina, workers were let go because they decided to organize a union. Such circumstances may lead to internal conflicts inside the organization and revolution in the workforce.

Reliance on outsourcing

It can be a disadvantageous step for Boeing. For example, when Boeing relies on subcontractors, it may not be able to control quality and delivery time. To avoid this problem, Boeing should make all decisions internally. A lot of companies prefer outsourcing to minimize costs. However, the company no longer controls the quality and delivery time.

Boeing imports a lot of its raw materials and parts from other nations, so any troubles with the supply chain there might have a big impact on the business.

Reliance on the US government

Since a significant portion of Boeing’s revenue comes from contracts, it negotiates with the US government. The firm is constantly impacted by the political and economic environment of the nation. They must adhere to strict standards and rules, which frequently force a business to change how it organizes its activities.

Boeing’s Opportunities: External Factors

Rising interest in purchasing commercial aircraft

The global airline industry is experiencing an unprecedented boom. Commercial passenger traffic increased by 12 percent between 2008 and 2009, while global airlines reported record profits for the year. The demand for transportation continues to grow as people across the globe travel to new destinations and expand their business interests abroad. For these reasons, airlines are expected to continue making gains.

Expanding the market for aerospace and defense

It is another factor that contributes to Boeing’s success. The US government, for example, has been investing heavily in aircraft maintenance and upgrades. It means that more aircraft will be in demand in the future. Additionally, the demand for military aviation is growing worldwide. As a result, the global aerospace industry is projected to continue growing.

Strategic growth

For brand-new projects, Boeing has previously partnered with a variety of businesses, including General Electric, Lockheed Martin, Raytheon, etc. Boeing needs to grow in order to handle the increase in orders. For instance, Boeing and Volkswagen (Porsche) collaborated to create flying automobiles for the super-rich.

Boeing’s Threats: External Factors

Fierce rivalry in all categories

Boeing’s biggest threat is competition. This company competes with the likes of Airbus, which is a European consortium. They have a big rivalry in all the different types of aircraft. In fact, Boeing and Airbus are in a state of war over aircraft sales.

The competition will only get more intense. Boeing’s greatest competitor is probably Airbus, as they are one of the two big aircraft makers. Airbus has an advantage over Boeing because of its technological innovations. Their new aircraft are more advanced and modern than Boeing’s older planes.

Fixed-Price Agreements

The BDS division of Boeing, which uses fixed-price contracts, earned about 72% of the company’s revenue. While doing so increases efficiency and lowers prices, it also puts the company in danger of declining margins, which has an impact on its finances.

The Pandemic

Most people would think twice before boarding a plane in light of the epidemic’s destruction, suffering, and deaths.

Final Thoughts

We hope you enjoyed our blog post on Boeing Swot Analysis. In conclusion, Boeing is a company with a strong history and a bright future. Its strengths include its market share, strong financial position, and talented workforce. However, it also faces significant challenges, such as competition from Airbus and the 737 MAX crisis. Despite these challenges, Boeing is well-positioned to continue thriving in the years to come. Thank you for reading! We would love to hear from you.

Christian Thomas is a die-hard business enthusiast who loves to share his ideas and experiences with other people. He writes for many websites including, Entrepreneur Business Blog, and How To Start A Small Business.